“Amid the quickly changing business environment that has had a major impact on the world economy, Kawasaki has been promptly taking countermeasures to cope with the situation,” the company statement said.
“Regretfully, as part of a relocation of management resources for greater efficiency, we have decided to forgo participation in the 2009 Tokyo Motor Show. Please rest assured that Kawasaki will continue to strive for higher levels of customer satisfaction by bringing to market exciting models as well as environmentally friendly products,” the statement continued.
Three of Kawasaki’s major competitors did announce their intention to participate at the event, due to take place at the Makuhari Messe in Ciba City between October 24 and November 4, namely Honda, Suzuki and Yamaha, so motorcycling enthusiasts who decide to visit the exhibit will still have on what to feast their eyes.
In total, 108 auto and auto parts companies have signed up to take part in the event, which makes it the fewest number of exhibitors since it was first staged in 1954. Despite the fact that motorcycles are not seen as the main attraction of the show, they will be getting a special stage just for them at the show, with a test ride program for the latest models.
However, for those who are pretty disappointed with Kawasaki’s decision, Ninja fans will get to see the manufacturer’s newest models and updates at the 2009 EICMA show, held in Milano between November 10-15.
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