autoevolution
 

Kabooki, the LEGO Wear Brand Maker, Is Now Handling Childhood for Lamborghini

Automakers know very well that brand fidelity is something that can be instilled from an early age, if both the company and parents push the right buttons. Or, they could both zip-up for the ride of their life... Well, we are running out of clothing metaphors, so let us just signal the arrival of a new children’s wear collection with Lamborghini DNA.
Lamborghini Kabooki Kidswear Collection 15 photos
Photo: Lamborghini
Lamborghini Kabooki fall winter kids collectionLamborghini Kabooki fall winter kids collectionLamborghini Kabooki fall winter kids collectionLamborghini Kabooki fall winter kids collectionLamborghini Kabooki fall winter kids collectionLamborghini Kabooki fall winter kids collectionLamborghini Kabooki fall winter kids collectionLamborghini Kabooki fall winter kids collectionLamborghini Kabooki fall winter kids collectionLamborghini Kabooki fall winter kids collectionLamborghini Kabooki fall winter kids collectionLamborghini Kabooki fall winter kids collectionLamborghini Kabooki fall winter kids collectionLamborghini Kabooki fall winter kids collection
The Italian supercar maker has recently announced a second licensing collaboration with premium child wear company Kabooki – a Danish brand that is better known for producing the LEGO Wear apparel. The kids clothing specialist will now be delivering a complete, top-to-toe, collection just in time for the 2020 Fall/Winter season.

The good news is the two partners have worked out a deal for truly international reach, with the new garments available not only in Europe (Italy, Scandinavia, Germany, Austria, the UK) , but also across the pond, in the United States.

The collection is also accessible through the official online store, and as far as we can tell prices do not fall in the overly expensive category, with a sweatshirt kicking off from 59.95 euros ($70) and fashionable jackets going for 169.95 to 189.95 euros ($199 to $223, at current exchange levels).

Lamborghini is embarking on its second adventure with Kabooki for the year, so they should have some experience by now – especially considering the Sant’Agata Bolognese brand is no stranger to the world of fashion either.

The new collection was created specifically for kids aged 3 through 16, and they will get acquainted with some of the automaker’s most iconic design traits – such as the trademark Y-shape or the hexagonal elements any Lambo aficionado is well accustomed to.

We are very pleased with the results of our first collection with KABOOKI, and we see our brand DNA clearly interpreted in the right way through this range. Lamborghini is a young brand, and this licensing agreement is another step in our mission to be part of the kids’ world,” explained the decision to continue the collaboration Katia Bassi, Chief Marketing and Communication Officer of Automobili Lamborghini. “Our brand is for real lovers of Lamborghini, and we want this passion to start from childhood.”

If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
About the author: Aurel Niculescu
Aurel Niculescu profile photo

Aurel has aimed high all his life (literally, at 16 he was flying gliders all by himself) so in 2006 he switched careers and got hired as a writer at his favorite magazine. Since then, his work has been published both by print and online outlets, most recently right here, on autoevolution.
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories