Jude Law Stars in Adventurous Ad for the New Lexus RX

The latest ad has been released by Lexus UK and has the vibe of an alcoholic beverage commercial, like Heineken's "quick, grab my hand and let's have an adventure" or something the Johnnie Walker people came up with.

It's even filmed in the same Point of View style that's very popular at the moment. Jude Law hands the keys of a white Lexus RX to the parking attendant, who then has the adventure of his life.

The life of a fake celebrity is filled with beautiful women, smart suits, parties and expensive food. The parking attendant even goes to a red carpet event where he is treated like royalty. However, like all good things, the fun must come to an eventual end when the RX is returned to its rightful owner.

As cool as the commercial is, we have no idea who the target audience is. The lifestyle presented appeals to a young man, but not the opposite sex. So why use Jude Law, a heartthrob known for his roles in numerous romantic comedies?

But maybe Lexus is on to something. This ad is relatively discreet and luxurious, just like the RX 300h. But Lexus also sells the mental RC F, so they could film a POV action movie with rockets and sexy Bond girls.

The all-new RX is a little bigger than the old one, measuring 4890 × 1895 × 1710mm (total length × overall width × height). You could fill it with four of your socialite friends and still have room left. As an option, you can have 11.6-inch displays integrated into the back of the seats, and they could watch re-runs of Sex and the City or their favorite vampire series.