Photo: Jorge Lorenzo
2015 MotoGP World Champion Jorge Lorenzo revealed the design of his new helmet on Facebook. We remind you that he is no longer endorsing the helmets manufactured by the Korean company HJC, and has signed a contract with the French makers Shark.
In early January, Lorenzo and Shark Helmets announced that they signed a one-season contract, and that the reigning World Champion would be using a Shark Race-R Pro lid, the same model 2015 Moto2 Champion Johann Zarco and Suzuki's factory rider Aleix Espargaro were using.
One of the first things about Jorge Lorenzo's new helmet is the simplicity of its graphic design. Frankly, it's hard to tell what's better in terms of how many sponsor decals a rider has on the helmet. On the one hand, having one or two usually means that they are very strong and are paying big bucks for their prominent position, while on the other, multiple sponsors may indicate the high popularity of the endorser.
Lorenzo's lid has only four sponsor badges on it, with Monster Energy being the biggest. Green claws adorn the helmet on each side and Monster's logo is present twice on the chin bar. Under the chin vent we can see the Eurasian Bank logo, with a corresponding one in the back.
The visor is adorned with 360fly and Zopo mobile logos. Zopo is a Chinese manufacturer of mobile phones and replaces Sector among Lorenzo's sponsors. Lorenzo and Sector have had certain brushes at the end of 2015, with the Spaniard saying that he does not fully understand Sector's statements, especially as the end of the contract and the Zopo deal was known to both parties.
As for 360fly, we knew that the action camera manufacturer would be endorsed by Jorge Lorenzo from October 2015. 360fly is expanding their presence in the world of motorsport and has just announced it teamed up with Bell in a project that will deliver helmets with integrated 4K 360-degree cameras.
Jorge Lorenzo's helmet retains the iconic red X design, but to us, the lid looks rather dull. What's your take on it?
One of the first things about Jorge Lorenzo's new helmet is the simplicity of its graphic design. Frankly, it's hard to tell what's better in terms of how many sponsor decals a rider has on the helmet. On the one hand, having one or two usually means that they are very strong and are paying big bucks for their prominent position, while on the other, multiple sponsors may indicate the high popularity of the endorser.
Lorenzo's lid has only four sponsor badges on it, with Monster Energy being the biggest. Green claws adorn the helmet on each side and Monster's logo is present twice on the chin bar. Under the chin vent we can see the Eurasian Bank logo, with a corresponding one in the back.
The visor is adorned with 360fly and Zopo mobile logos. Zopo is a Chinese manufacturer of mobile phones and replaces Sector among Lorenzo's sponsors. Lorenzo and Sector have had certain brushes at the end of 2015, with the Spaniard saying that he does not fully understand Sector's statements, especially as the end of the contract and the Zopo deal was known to both parties.
Italian brands back off
Sector, a company in the Italian Morellato Group, apparently backed off from the sponsorship contract after Lorenzo openly spoke against Valentino Rossi after the incident with Marc Marquez at Sepang. Another Italian company, clothing giant GAS ended a sponsorship contract with Marc Marquez, too.As for 360fly, we knew that the action camera manufacturer would be endorsed by Jorge Lorenzo from October 2015. 360fly is expanding their presence in the world of motorsport and has just announced it teamed up with Bell in a project that will deliver helmets with integrated 4K 360-degree cameras.
Jorge Lorenzo's helmet retains the iconic red X design, but to us, the lid looks rather dull. What's your take on it?
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