John Mayer Can Sell You the 2020 Land Rover Defender by Simply Going Outside

But what makes him a better fit is the fact that he’s known as an outdoorsy type: after all, this is the same guy that got himself an EarthRoamer for Christmas and that’s been driving Defenders for the most part of the last decade. He’s also perfect for going off-script and, quite literally, off-road.

The result is a new advertising campaign for Land Rover that feels more like a look at Mayer’s personal life than an actual advertising. John Mayer Goes Outside is the name of the campaign, which represents a joint effort by Land Rover and Atlantic Re:think, and you can see the full short film and some outtakes in the embeds below.

Released last week, the film was shot in the Redwoods of Northern Californiam over a period of a few days back in March, before the current health crisis hit home. In today’s context, the message is all the more poignant: go outside and experience the beauty of the country. Another message, this time directly from Mayer: a proper car wash on a 4x4 doesn’t involve water. Unless it’s muddy. And unless it’s in the form of mud splatters on the sides of said car.

Seriously, if there’s one person who could sell you a Defender 110 by simply taking a ride in it, that’s probably Mayer. The guy is funny and shockingly honest and, while there can be little doubt that this content is carefully curated, too, at least it comes across as genuine.

“John Mayer, in addition to being an incredibly accomplished musician, is a gear aficionado with a passion for all things mechanical,” Stuart Schorr, Vice President of Communications, Jaguar Land Rover North America, says. “He has been watching the development of the new Defender, and we have been keenly aware of his Defender collection as well as frankly being fans of his music. We are so proud he’s one of the first people in the United States to get in a Defender, and that he was able to share his poetic take on exploring America’s national parks.”

The park in question is Jedediah Smith Redwoods State Park, which Mayer visited for the first time – at the wheel of the new Defender for the first time, too.