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John Bronco Teaser Trailer Introduces the Best, Hottest Ford Pitchman Ever

The greatest, most amazing, most accomplished and sexiest man to have (never) walked the earth, John Bronco. A driver so skilled, a salesperson so good at his job that Ford named its “prototype SUV” after him.
Walton Goggins is John Bronco, the greatest Ford pitchman that never was 7 photos
Photo: Imagine Media
Walton Goggins is John Bronco, the greatest Ford pitchman that never wasWalton Goggins is John Bronco, the greatest Ford pitchman that never wasWalton Goggins is John Bronco, the greatest Ford pitchman that never wasWalton Goggins is John Bronco, the greatest Ford pitchman that never wasWalton Goggins is John Bronco, the greatest Ford pitchman that never wasWalton Goggins is John Bronco, the greatest Ford pitchman that never was
John Bronco became an international superstar after winning the Baja 500 in 1966, which is also when Ford named the Bronco in his honor. He became Ford’s pitchman, but was a huge star on his own: he did everything from movies, TV and even had his own brand of cereal. Then, in 1996 John Bronco disappeared without a trace, almost as if he’d slipped off the face of the earth.

It’s ok if all this doesn’t ring any bells. John Bronco never existed, but it sure sounds like he did from the teaser trailer for the mockumentary of the same name, released online by Imagine Media. It’s not technically part of the marketing for the 2021 Bronco that’s supposed to drop very soon, though Ford admits it worked with Imagine “in several ways to help tell this story.”

Most notably, Ford says, they offered the production company access to old files. This explains how come Walton Goggins, whom you might recognize from Justified and Django Unchained, gets to appear in original footage with the old Bronco. He is John Bronco, a combination of the Marlboro man and ‘70s-era Burt Reynolds, with an extra dose of sassiness.

John Bronco, the mockumentary, is directed by Jake Szymanski of Funny Or Die, and that alone should tell you everything you need to know about it. It’s a 36-minute short film that was part of the lineup of the now-canceled Tribeca Film Festival 2020, and it has now been rescheduled for a wide release. The coincidence between its premiere and the release of the new Bronco can’t be just that – a coincidence.

Just to be sure, John is a purely fictional character. The trailer claims he won the Baja 500 in 1966, but the event didn’t start until 1969. As for the story that Ford named its truck after him, after the Baja 500 victory, well… the Bronco was introduced in 1965. Coincidentally, John disappeared in 1996, the same year that the Bronco was discontinued.

That said, this looks like a hilarious movie, regardless of whether it’s happening with Ford’s direct involvement or not. Who doesn’t like cowboy types driving OG Broncos, wearing jean shorts with the pockets longer than the actual pants, and cowboy boots?

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About the author: Elena Gorgan
Elena Gorgan profile photo

Elena has been writing for a living since 2006 and, as a journalist, she has put her double major in English and Spanish to good use. She covers automotive and mobility topics like cars and bicycles, and she always knows the shows worth watching on Netflix and friends.
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