JLR Backs England's 2018 Football World Cup Bid

British brands Jaguar and Land Rover announced today it has signed an agreement as the official car supplier to England’s 2018 Football World Cup bid. Jaguar Land Rover will be supplying four Range Rovers, one Discovery 4 and four Jaguar XJs for the FIFA inspections later this month. Jaguar has also supplied two Jaguar XFs to assist the 2018 bid team.

"Jaguar and Land Rover are premium British brands that are ideally suited to support our FIFA World Cup bid. At England 2018, we are committed to proving we have the qualities required to stage the world’s biggest tournament and to have the support of brands that are so recognisable across the entire globe is tremendous news,” Andy Anson, England 2018 World Cup Bid Chief Executive said in a release.

Jonathan Gregory, Director of Partnerships, also agrees that Jaguar Land Rover could be a great addition to their sponsor family.

“In the Range Rover, Discovery 4, Jaguar XJ and XFs, the FIFA delegates will experience the very best of what Britain and Jaguar Land Rover has to offer. All Jaguar and Land Rovers are designed, engineered and manufactured in the UK and as such we are proud to be supporting the England 2018 World Cup bid,” added Geoff Cousins Managing Director for Jaguar UK and John Edwards Managing Director for Land Rover UK.

England is one of five competitors bidding to host the 2018 tournament and one of eight bidding to host the 2022 tournament.  The decision for both tournaments will be announced in Zurich in December 2010.

Personalities from the worlds of sport, music and television have ‘Backed the Bid’, including: England stars Wayne Rooney and David Beckham, Formula One champs Lewis Hamilton and Jenson Button, Noel Gallagher and Sting.