Mark McNabb, vice president for Cadillac and GM's premium sales channel has held ground so far although he will have to relocate as his managerial positions for Cadillac, Hummer and Saab will be all terminated, as declared by company spokeswoman Joanne Krell in a recent interview.
The move made by Taylor heralds what has been long-discussed regarding GM's gas-guzzling line-up of military-sourced behemoths: complete transformation. As some of you may recall, GM announced some time back that it was considering reassessing the potential of its Hummer-products and reconvert them to fit today's fuel-mileage standards and customer demands.
Moving on with a rebranding process that may prove to be harmful to Hummer, GM are keen to see where this will bring the company. The decision of appointing Taylor as general manager came into effect immediately. “As part of the ongoing business and strategic review of the HUMMER brand, General Motors is revising its HUMMER leadership structure. Effective immediately, James E. Taylor is appointed to the new position of chief executive officer, HUMMER.”
Joanne Krell had also added that Taylor plays a key role in GM's future plans and is likely to be stick around should the company decide to further develop the brand after the revision. HUMMER has been leading a losing battle for the past few years due to its outrageous fuel consumption and fuel emissions in an industry that tends to grow greener cars.
With the added financial crisis, the brand has nearly crashed with sales having dropped by nearly 50% this year throughout September. Despite the nightmarish figures, the company hopes for the best.
"By creating a new and more comprehensive leadership position for HUMMER with Jim Taylor as the top executive, we are bolstering the strategic review process and the brand," concluded Mark LaNeve, GMNA vice president of Vehicle Sales, Service and Marketing.