Photo: West Coast Choppers
Legendary custom bike brand West Coast Choppers will be relaunched, owner Jesse James told Cyril Huze in an exclusive interview.
Jesse James stopped building bikes almost 4 years ago, but it looks like the quality of his craft outlives his (former) desire to take a definitive break. As Cyril Huze reports, Jesse was convinced into reviving WCC by the huge amount of support and praise his work has gathered in time, and by the fact that his creations, including apparel and other gear are still much sought after.
With more 186,000 Twitter followers and 59,000 Facebook likes, Jesse James promises that his new business will not be centered on “more and bigger” principles but on quality solely. Remembering the time when WCC grew too big in too short a time, James emphasizes that he will take his time for building the new bikes, so that the finished product would represent exactly his philosophy in this respect.
A new website has already been launched and orders for exclusive custom parts, accessories, and clothing will be available. WCC items will ship worldwide and the brand already has sales representatives in in Tokyo (Japan), Barcelona (Spain) and Amsterdam (the Netherlands).
With more 186,000 Twitter followers and 59,000 Facebook likes, Jesse James promises that his new business will not be centered on “more and bigger” principles but on quality solely. Remembering the time when WCC grew too big in too short a time, James emphasizes that he will take his time for building the new bikes, so that the finished product would represent exactly his philosophy in this respect.
A new website has already been launched and orders for exclusive custom parts, accessories, and clothing will be available. WCC items will ship worldwide and the brand already has sales representatives in in Tokyo (Japan), Barcelona (Spain) and Amsterdam (the Netherlands).
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