Photo: Sterling Automotive
If you want to tune your Wrangler in the United Kingdom, the most obvious shop to go in this regard is the Chelsea Truck Company of Kahn Design. However, there are other players in this rather rarefied segment, and on this occasion, we’ll talk about the Sterling Automotive Jeep Wrangler Launch Edition.
At £52,995 right off the bat, it definitely isn’t cheap when compared to the bone-stock SUV from Toledo, Ohio. The two-door JL with right-hand drive and the 2.0-liter turbo starts at 40,525 pounds sterling while the Rubicon with the 2.2-liter diesel we’ve tested last year is £48,315 before any other options.
Sterling Automotive didn’t modify anything underneath the body-on-frame SUV, nor did it work its magic on the four-cylinder powerplant. Instead, the exterior and cabin have been treated to a lot of upmarket modifications.
Davanti Terratoura rubber boots wrap around Pro Comp wheels with a 17-inch diameter, but more importantly, the seven-slot grille has been replaced by a horizontal design with “a sophisticated and definite aesthetic.” Given that the Wrangler is anything but sophisticated by definition, it’s a rather interesting makeover that’s made better by leather and Alcantara.
Widened and deepened front wheel arches complement the wider rear wheel arches, the Sterling soft cover for the spare wheel, re-upholstered gear shifter, and debossed branding add to this truck’s specialness. The front bumper and extension pieces “create a tenacious front end, simultaneously softening the distance between the grille and the bumper.”
As for the finishing touch, well, that would be the Land Rover Defender-inspired S T E R L I N G lettering on the front edge of the hood.
Sterling Automotive also offers standalone mods for the JL and JLU. The soft cover for the full-size spare wheel, for example, is listed at 150 pounds sterling while the body kit starts at £5,995. The full interior package, mirroring the design and materials of the Launch Edition, will set you back £3,995.
Sterling Automotive didn’t modify anything underneath the body-on-frame SUV, nor did it work its magic on the four-cylinder powerplant. Instead, the exterior and cabin have been treated to a lot of upmarket modifications.
Davanti Terratoura rubber boots wrap around Pro Comp wheels with a 17-inch diameter, but more importantly, the seven-slot grille has been replaced by a horizontal design with “a sophisticated and definite aesthetic.” Given that the Wrangler is anything but sophisticated by definition, it’s a rather interesting makeover that’s made better by leather and Alcantara.
Widened and deepened front wheel arches complement the wider rear wheel arches, the Sterling soft cover for the spare wheel, re-upholstered gear shifter, and debossed branding add to this truck’s specialness. The front bumper and extension pieces “create a tenacious front end, simultaneously softening the distance between the grille and the bumper.”
As for the finishing touch, well, that would be the Land Rover Defender-inspired S T E R L I N G lettering on the front edge of the hood.
Sterling Automotive also offers standalone mods for the JL and JLU. The soft cover for the full-size spare wheel, for example, is listed at 150 pounds sterling while the body kit starts at £5,995. The full interior package, mirroring the design and materials of the Launch Edition, will set you back £3,995.
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