Jeep Print Ad Makes Fun of Front-Wheel Drive SUVs with 2-Legged Horse and Lion

Jeep Print Ad Makes Front of Front-Wheel Drive SUVs with 2-Legged Horse and Lion 3 photos
Photo: Jeep
Jeep Print Ad Makes Front of Front-Wheel Drive SUVs with 2-Legged Horse and LionJeep Print Ad Makes Front of Front-Wheel Drive SUVs with 2-Legged Horse and Lion
Print ads are cheaper than their video counterparts, but sometimes they are more creative and fun. It's the case of these two images, which make fun of all the supposed SUVs that use their front wheels to move about.
The ads come from Bogota, Colombia and show a two-legged horse and lion.The tagline is "Don't alter your nature. Be 4x4." It doesn't say that 2x4 crossovers are bad, but it implies it by showing how awkward wild animals would look without a set of paws/hooves.

Of course, the creativity of the message can be doubted. For as long as we can remember, a GIF of a two-legged horse (aka the retarded running horse) has been making the rounds on the internet. The animation was released back in 2006, being done in photoshop by the gibberish chorus from Chacarron Macarron and uploaded on YouTube.

In mid-2006, British animator Cyriak made two more GIFs of a running llama and elephant. Since 2007, the retarded horse has been running on Youtube with Chacarron Macarron by El Chombo as its background music. This version has approximately 50 million of hits, so the people who made the Jeep ad probably know about it.

Jeep is probably the only unaltered SUV brand in the world. The Grand Cherokee is just as capable as its German rivals, while the smaller Cherokee is also capable of offroading. However, the American company is also diluting itself a little bit with the Renegade.

It's based on the same platform as the Fiat 500L, meaning you can get it with front-wheel drive and the AWD models are reactive, sending torque to the back when the front axles starts to slip. The smallest engine you can get is a 1.6-liter diesel that sends only 120 hp to the front. That's hardly the stuff of dreams, and it proves Jeep also makes a retarded two-legged horse.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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