autoevolution
 

Jeep Lemon Makes Owner Create “Destroy My Jeep” Kickstarter Project

Destroy My Jeep 1 photo
Photo: destroymyjeep.com
Remember Nick Murray, the guy with the Porsche Nine-O-Lemon? After his Youtube video where he complained about his problem went viral, Porsche Cars Noth America finally solved the man’s problem and he moved on to buy an M3. Well, a new case that seems just as extreme has arisen but this time it’s all happening in Australia and it involves a Jeep.
Meet Ashton Wood, from Brisbane, Austria Australia, a not-so-proud owner of a Jeep Cherokee (that’s Liberty for you US readers) he acquired back in 2010. The man is basically asking for the public’s help on Kickstarter for destroying his car, but first let’s see what got him into this state.

Ashton says that the past four years have meant 20 faults for his Jeep, 5 of which made it undrivable, leaving him and his family stranded on the side of the road.

He goes on to explain that the car has never been driven offroad, or even used to its full towing capacity. Moreover, the unhappy owner explains he allows any independent party to have the car checked in order for the aforementioned claims to be verified.

The car, which was acquired for AUD 49,000 is now worth AUD 28,000 accoding to his estimate, which he explains as part of his little project. Ashton says that after three years of negotiations, Jeep Australia offered him a car battery and 12 extra months of warranty, or a buyback offer for AUD 23,000.

Apparently, the man doesn’t want to pass the alleged lemon on to another buyer or give it back to Jeep - there are two reasons for the latter: the price difference to what he estimates is the right price and the more or less emotional conclusion that Jeep Australia would thus pass the problem car to another customer.

The man’s desperation has determined him to come up with quite a list of unusual things. He bought a domain, whipping together a website (and a Facebook page) to promote his car-destroying project on Kickstarter. He’s even made the adjacent chart that illustrates what he claims are unreasonable negotiations with the carmaker.

Here’s how the Kickstarter project begins - “Have you ever felt that sometimes the big guys have it all worked out, and know that you will eventually run out of time and money required to continue to fight for your rights?We’ve decided after nearly 4 years of relentless emails, meetings and legal costs, to give up on their little game and start a game of our own...”

Ashton goes on to invite Kickstart users to help him raise that AUD 28,000. Once the goal is achieved, anybody who supported the cause can ask the owner to strike the car in a certain manner or show up and do that in person.

The Australian has devised an amusingly professional looking pyramid of pledges. For instance, AUD 5 gives you the right to perform a... spit, punch or spin kick. At the other end of the scale, you can have your name or company yelled while the Jeep is burning. Oh and for AUD 7,000 you can have the car’s remains delivered to you. In a reasonable fashion, Ashton admits he doesn’t actually expect anybody to bid for this.

The funding period started today and runs for one month. So far, “Destroy My Jeep” has raised AUD 1,186 out of the total AUD 22,500. By they way, the man claims the process is fully legal, since it will be done on property on the Sunshine Coast, Queensland, Australia.

The clip below tries to explain everything. In case it doesn’t succeed, Ashton is more than happy to provide plenty of Q&A stuff on the Kickstarter page.

PS: the man is considering setting the Jeep on fire anyway if his project fails.

If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Andrei Tutu
Andrei Tutu profile photo

In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories