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Japanese Land Cruiser 300 Buyers Must Keep Their Cars for at Least One Year

2022 Toyota Land Cruiser 300 32 photos
Photo: Toyota
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Toyota's new Land Cruiser 300 series already has over 20,000 pre-orders in Japan, but the first to get the next generation off-roader will have to comply with new rules imposed by the marque. Specifically, the customers will have to agree that they are purchasing the vehicle for themselves and that they will not export or resell it in the first 12 months after delivery.
Interestingly, the ban on resale or export is not stipulated in the contract, but Japanese buyers have told Creative311 that they have been requested to refrain from reselling or exporting their brand-new Land Cruiser 300s, or else the manufacturer will impose a penalty on the dealer, and the dealer will then impose a penalty to the customer.

While this looks like an attempt to prevent the usual speculative madness with inflated prices of sought-after new models, the reason behind the new rule concerns "major threats to global security." Specifically, Toyota does not want its latest Land Cruiser, the 300 series, in the hands of terrorists.

By the end of July 2021, Toyota wants to have all its 22,000 pre-order holders to pledge not to resell or export their Land Cruiser 300 models 12 months after delivery. Toyota wants to be sure that genuinely interested buyers will have sufficient production capacity available, as well as preventing their all-new model from getting in the hands of "paramilitary or terrorist groups."

It is impossible for an automaker to control who their customers are and where do their cars go after delivery to the dealer. The company has procedures and contractual commitments in place to prevent its cars from being diverted for unauthorized military use, which included terrorists and paramilitary groups.

Unfortunately for Toyota, the Japanese brand's off-road vehicles have a solid reputation for durability, which made them desirable for terrorists in the Middle East. Even the US Treasury's Counter-Terrorism unit has inquired as to why this brand is so popular in those circles.
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About the author: Sebastian Toma
Sebastian Toma profile photo

Sebastian's love for cars began at a young age. Little did he know that a career would emerge from this passion (and that it would not, sadly, involve being a professional racecar driver). In over fourteen years, he got behind the wheel of several hundred vehicles and in the offices of the most important car publications in his homeland.
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