Jaguar XK Successor Canceled Due to F-Type SVR

2015 XKR-S coupe 1 photo
Photo: Jaguar
While BMW and Mercedes constantly try to chase every possible niche, Jaguar is picking its battles very carefully, giving ground to the enemy to gain a more advantageous financial situation. When asked about a future return of the XK, company officials hinted at a much larger model in 2015, but that plan is now a no-go.
Apparently, the F-Type SVR is the car you should blame for the lack of a 2-door 4-seater from Jaguar. The automaker believes two coupes offered for roughly the same money is corporate suicide and doesn't help them increase sales.

In an interview with Car & Driver magazine, Jaguar Land Rover North America CEO Joe Eberhardt said the sweet spot in the luxury car market is between $35,000 and $125,000. At the bottom end, we now see the XE, a 3 Series rival, while at the top is the $125,950 SVR model.

Chief designer Ian Callum said last May that the XK might return as a huge coupe based on the next-generation XJ. But it seems that the company now wants to focus more on bread and butter models. Eberhardt claims he is happy with the 400 units of the F-Type and XJ sold each month in the United States and hopes to see increased demand for volume models, such as the F-Pace crossover.

The XK was launched in 1996 as a replacement for the XJ-S. It was available in two body styles, coupe and convertible, with a second-generation model being introduced in 2006. Production ended in 2014, by which time the XKR-S was producing 550 hp and could reach 186 mpg (300 km/h).

As previously stated, there will not be anything below the XE, at least this decade. With the exception of the XJ flagship sedan, the range is thus almost entirely defined. We should see the electric version of the F-Pace and a few new powertrains, but that's about it.

On the Land Rover side of things, the US official is not worried about the Bentley Bentayga encroaching on Range Rover SV Autobiography territory. Instead of adding even more luxury, LR will launch tech updates for the existing SUVs as well as a successor for the LR4.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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