"Our industry has been especially badly hit by the recession and the premium sector more than others," David Smith, Jaguar Land Rover (JLR) CEO was quoted as saying by the source. "Jaguar Land Rover's retail sales fell by 28 in the past 10 months. We have taken unprecedented actions to cut costs including reduced production volumes, significant cuts to investment plans and some 2,200 job losses."
"Ceasing production of the X-Type early, with further redundancies and temporary shut-downs at Halewood is necessary to protect our other investment plans."
The economic distress in which JLR finds itself in has been felt all the way to India, where JLR owner Tata Motors announced at the beginning of the month it might have to cut more jobs at Jaguar and Land Rover. Their announcement was confirmed by UK's prime minister, Gordon Brown, who said he talked with Tata about providing government support for the carmaker.
“I talked to Mr Tata a few days ago. I assured him of our willingness to help Jaguar and Land Rover make the investments that they want to make. We have been in correspondence with them on proposals we have made to the company, and their response to these proposals," he said. "And we are determined to work with Jaguar to make sure we have a strong and dynamic and high technology car industry in this country. So, talks will continue with Jaguar.”