Jaguar Wins J.D. Power and Associates 2009 Sales Satisfaction

Jaguar and Land Rover saw some difficult times, as Ford Motor Co struggled to sell the two brands even before the recession. Both British automakers were bought by the Indian Tata Corporation, which mostly had experience in building cheap cars, so many people saw the future as uncertain.

No need to worry, as both brands are doing well. Jaguar was just announced as the J.D. Power and Associates 2009 Sales Satisfaction Index Study winner for the second year in a row and as the recipient of the inaugural Luxury brand award, while Land Rover was placed in fifth place.

This study is meant to carefully analyze the new-vehicle purchase experience. The results are based on the answers of 48,000 people who bought a new car registered between May and June 2009. The study has five sections in which it measures customer satisfaction: dealership facility, salesperson, paperwork/finance process, delivery process, and vehicle price.

"Jaguar and Land Rover dealers deserve individual and collective praise for delivering such a superb shopping and buying process for our customers," said Gary Temple, President, Jaguar Land Rover North America, LLC.

"The top goals of this organization are to deliver world class quality products to our customers with a world class dealership sales and service experience. These high rankings out of 37 brands in the industry coupled with recent dependability and customer service accolades show all of our efforts towards these goals are paying off."