Jaguar Wants a Car to Match the New BMW 3 Series

BMW 6 Series and Jaguar XF 1 photo
Photo: Daniel Myles Photography
North American Jaguar CEO Andy Gross said at the Chicago Auto Show that his company will aim for BMW's 3 Series in the future with the a new 4-door sedan.
“Design has got to be a benchmark and we know the areas" said Goss but refused to go into further specific details about the new Jag. Unfortunately for the British company, design alone will not sell to many cars and can only boost your sales for a limited period of time.

The quality, performance figures and viability of the 3 Series are emblematic and have been reaching almost legendary status over the years. Ever since the first launch of the 3 Series in 1975 the Bimmer held the top position in its class and, on many occasions, was the benchmark for all the other cars that tried to claim the top spot.

Fortunately for Jaguar, the North American boss knows this and said: “I think increasingly… if you want to compete with the Germans, if we’re going to live our true brand promise of actually having a car that’s very emotionally engaging, driving dynamics is really, really key.”

Jaguar is not the first car company that tried to take the 3er's title. Mercedes-Benz has been trying for a long time and more recently Lexus with its IS series failed to come close to the "king" of compact sedans.

Not only that, but Jaguar doesn't believe in its project as much as one should. They stated from the beginning that a competitor for the M3 is not going to be even drawn or designed as a concept, as the attempt would be futile.

Story via Autoguide
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