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Jaguar to Open R Performance Academy for Driver Training

Jaguar recently announced plans to build a new R Performance Academy for owners of XFR And XKR models and offer driver training. The company is apparently aiming to give free driving lessons to R owners but also to other high-performance car owners on a daily charge, somewhere around 400 pounds, autocar.co.uk informed today.

The Academy will include Jaguar's current test track at Gaydon in Warwickshire and is expected to give courses to XKR and XFR buyers from early April.

Jaguar also plans a broader campaign to promote its vehicles around the world, the so-called Jaguar World, which will be used to allow potential buyers to test drive the company's models in several locations.

Plans to turn Jaguar World into reality could cost the automaker more than 5 million pounds, Autocar writes citing sources close to the matter, which means the first steps are to be done in four to five years, given the current economic turmoil.

But Jaguar has even more enthusiastic plans. The company aims to build a center consisting of a track to allow interested buyers test a specific model plus a showroom and customer reception center. However, plans for such a business are still in early stages, so no accurate information is available at this point.

Aside from this enthusiastic report, Jaguar is still struggling to cope with the recession and strives to save costs in every single facility. Earlier this month for example, JLR employees were asked to choose between job cuts and payments freezes.

"This is an important step for us as a stand-alone business. It also confirms our determination as a team to steer Jaguar Land Rover through these extraordinary and challenging times, so that our business is ready to take advantage when the downturn finally ends," David Smith, Jaguar Land Rover CEO was quoted as saying by detnews.com.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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