Jaguars's latest all-wheel drive saloon took a little trip to Canada recently. But this was no simple task that any car could undertake. Since they equipped the XJ saloon with all-wheel drive, Jaguar wanted to see if it could cope with arctic weather.
Right now, BMW, Mercedes, Audi, Porsche and even Lexus and Cadillac are targeting the all-wheel drive market with ever newer models. So Jaguar is having to prove itself in a competitive market. Taking the XJ on a drive towards the Arctic Circle seems like the perfect way to get the message across.
Europe has its own arctic regions in Scandinavia, where Jaguar has been testing its cars for years. So this marketing idea is aimed more at the North American market, where the XJ is available with all-wheel drive and a supercharged 3-liter V6 for about $77,000. That's not bad for a comfortable car that has 340 hp and will do 0 to 60 mph in about 6 seconds.
Europe has its own arctic regions in Scandinavia, where Jaguar has been testing its cars for years. So this marketing idea is aimed more at the North American market, where the XJ is available with all-wheel drive and a supercharged 3-liter V6 for about $77,000. That's not bad for a comfortable car that has 340 hp and will do 0 to 60 mph in about 6 seconds.