This piece of news is definitely one for the fans: British luxury and sportscar maker Jaguar has decided on a brand new “leaper” logo for its brand, which now features a chrome filling for what used to be only an outline of a jumping ‘Big Cat’. Also part of the makeover is an old-school sort of finish and look for the “Jaguar” name placed just under the logo.
Together with this move, we’ve also got a new marketing campaign called “Alive”, meant to bring the British brand back into focus as a maker of cars with soul, not just technology. We wholeheartedly agree with the simple yet elegant way in which they promote the XJ in the video.
For too long cars that are technologically competent but devoid of soul ruled this market that we have dubbed “luxury”. Let the jumping Jaguars be free to roam once again!
For too long cars that are technologically competent but devoid of soul ruled this market that we have dubbed “luxury”. Let the jumping Jaguars be free to roam once again!
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