Jaguar Launches E-Type Collectors' Edition Book

One of the most famous and desirable cars in automotive history came to the world at the 1961 Geneva Motor Show: the Jaguar E-Type. The car is therefore celebrating its 50th anniversary this year, which has made Jaguar plan a host of events to celebrate this milestone.

In addition, Jaguar has commissioned a ‘Collectors’ Edition’ coffee-table book that charts the story of the car, and which is dubbed “E-Type – 50 Years of a Design Icon”.

At launch, the E-Type was the fastest production car in the world, capable of an incredible 150mph. E-Type owners included celebrities such as George Best, Brigitte Bardot, Tony Curtis and Steve McQueen. Even Enzo Ferrari admitted it was “the most beautiful car in the world.”

The 144-page hardback book contains a combination of previously unseen material from the Jaguar Heritage archives, newly commissioned photography and bespoke content featuring interviews with luminaries from the worlds of design, motorsport and celebrity, including Sir Jackie Stewart, Martin Brundle, Sir Stirling Moss and Jay Leno.

“A must-have for both E-Type owners and Jaguar enthusiasts alike, the book is available in two stunning formats: a premium version and a limited-edition VIP volume. Each individually numbered VIP book is hand-bound in a specially commissioned reproduction of the E-type’s original upholstery leather and presented in its own slipcase,”
a company statement reads.

The premium version will retail for £49, while the VIP Version will retail for £299 and be available on a first-come, first-served basis. The book can be pre-ordered for delivery in March 2011.
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