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Jaguar Land Rover to Double Engine Production Capacity After High Worldwide Demand

Isn’t it funny how, coming out of a pretty serious financial crisis, the one segment of the automotive industry that’s getting the most crowded is the premium one?
Jaguar Land Rover plant 1 photo
Photo: Jaguar Land Rover
Where once were only Audi, BMW and Mercedes-Benz, there’s now a queue forming at the door, with Volvo, Jaguar and even Hyundai (through its Genesis brand) struggling to get in front of others like Lexus, for example, who had been waiting for a chance to reach the top for ages.

A very good sign of Jaguar Land Rover’s changing fortunes is the announcement that their new plant in Wolverhampton will double in size thanks to strong global demand for “current and future models.”

A very important thing to notice given the industry’s latest developments (yes, we’re talking Dieselgate) is that, at the moment, the factory is building Jaguar Land Rover’s Ingenium diesel engines that go in the Jaguar XE, XF and F-Pace, as well as the new Land Rover Discovery Sport or the Range Rover Evoque.

In the future, the Wolverhampton plant will also produce new-generation gasoline engines that should mimic the modular nature of the Ingenium diesels, which means they will be able to make power units suitable for every model in the range.

The expansion will also create a number of new jobs besides the 700 employees already working there, Jaguar Land Rover estimating the total investment at around one billion pounds sterling (about $1.5 billion or 1.4 EURO).

This news comes after Jaguar Land Rover has just announced it will be skipping the 2016 North American International Auto Show altogether, motivating the decision based on financial reasons. However, sensing this might not go down well with the Americans, the company did insist that the North American market would continue to be an important one and that Jaguar Land Rover would be present at other future similar events held there.

Jaguar Land Rover is currently expanding its range and also making important investments like the one in its Wolverhampton plant, so its profits are expected to drop compared to the previous year numbers, with the Tianjin port incident where the company lost hundreds of cars playing a major role as well.
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About the author: Vlad Mitrache
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"Boy meets car, boy loves car, boy gets journalism degree and starts job writing and editing at a car magazine" - 5/5. (Vlad Mitrache if he was a movie)
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