Jaguar Land Rover to Close One Plant

After several months of uncertainty, British manufacturer Jaguar Land Rover (JLR) announced it has decided to terminate one of its facilities sometimes in 2014. There are two plants eyed for closure, namely the Castle Bromwich Jaguar plant in Birmingham and the Land Rover plant in Solihull.

"This is a plan that recognizes the impact the economic collapse has had on our business, and at the same time the opportunities that lie ahead for these two great brands," David Smith, JLR CEO was quoted as saying by

JLR promises no jobs will be lost in the short term, due to an agreement with the unions. Additionally, the new JLR business plan calls for 800 new jobs to be created at the Halewood plant, where a small Range Rover, based on the LRX concept, will be built.

"The production of a small Range Rover model is excellent news for our employees, dealers and customers. It is a demonstration of our commitment to investing for the future, to continue to deliver relevant vehicles for our customers, with the outstanding breadth of capability for which we are world-renowned," Phil Popham, Land Rover managing director said.

Ratan Tata, owner of Tata Motors and JLR hired KPMG International and Roland Berger Strategy Consultants to give JLR advices and solutions into how to effectively cut costs, as the British manufacturer does nothing but slow down the Indian parent company.

"The plan includes decisive actions to see through the next 12-18 months as markets recover and positions the company to grow and prosper in the future. It includes a new and expanded range of products and environmental technology, delivered through streamlined and competitive costs and a new manufacturing strategy," JLR said in a statement.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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