Jaguar Land Rover Selects Ricardo as Strategic Supplier

British automaker Jaguar Land Rover has chosen Ricardo to support its plans of developing new models and volume growth. The company says the decision was made due to an intensive period of product development activity within a challenging time frame.

“In November 2010 Jaguar Land Rover declared that it was to investing heavily in a future that will see significant growth thanks to expansion of its strongest-ever vehicle line up, the creation of thousands of new jobs and investment in infrastructure, research and development, and advanced technologies,” a company statement reads.

The two firms have an established framework for mutual cooperation on product development in a manner which delivers best value to Jaguar Land Rover within common processes of budget definition, programme management and execution which enable selected programmes to be delivered to market as quickly as possible.

The support provided by Ricardo will be broad-ranging, assisting Jaguar Land Rover across the company’s product design and development organization. This strategic framework of collaboration has already seen Ricardo provide its expertise on the integration of engines, advanced driveline and chassis systems.

Amongst the key rationales for Jaguar Land Rover choosing Ricardo was its global presence. This enables Ricardo to provide in-territory engineering services benefiting from an understanding of local tastes and norms, in both rapidly developing regions, as well as more mature markets.

 “We are extremely proud that Ricardo has been selected as a strategic partner to Jaguar Land Rover. This collaboration builds on a highly successful relationship between Ricardo and these two internationally famous brands and we look forward to working together to develop world-class, premium products for a range of global markets,” Ricardo group commercial director Steve Clarke said in the statement for the press.
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