Photo: Land Rover
Jaguar Land Rover is reportedly suing the Chinese at Jiangling Motor for an alleged copy of its Range Rover Evoque.
While the measure has not been announced or confirmed on official channels, a company insider claims the report is accurate.
We are writing about the Jiangling Land Wind X7 SUV, which is a Chinese knock-off of the Range Rover Evoque. You do not need a degree in design to see that the car is a copycat, but a previous allegation from last year was dismissed by Chinese authorities.
This time, Land Rover has filed a complaint about intellectual property theft against Jiangling Motor. As the Australians at Car Advice report, a court in China has served the local corporation on the legal actions, which target both unfair competition and copyright issues.
Just last year, the Chinese company was banned from exporting the Land Wind X7 SUV to Brazil, after it managed to secure an interested importer in the country.
Most likely, this clone of the Evoque will never reach the European or U.S. markets, but it still exists in China and is on sale like there is nothing wrong with it.
Jaguar Land Rover is not the first automaker to suffer from Chinese copycats, but most corporations have not pursued severe legal actions against these companies, except for when they attempted exporting the cars out of their domestic market.
Some analysts explain that automakers did not fight their copycats to the last man standing because of fear that they will get backlash from customers of the clones, and possibly their own, as the lawsuits might have been seen as an attempt to pressure local automakers in China.
We do not have to explain the severity of these copycats, as the clones of the Western models will never perform like the originals, despite mimicking some of their design elements. The only way this dark part of the industry will die is through proper customer education, which should make everyone understand that a small price and a similar design is not a bargain.
We are writing about the Jiangling Land Wind X7 SUV, which is a Chinese knock-off of the Range Rover Evoque. You do not need a degree in design to see that the car is a copycat, but a previous allegation from last year was dismissed by Chinese authorities.
This time, Land Rover has filed a complaint about intellectual property theft against Jiangling Motor. As the Australians at Car Advice report, a court in China has served the local corporation on the legal actions, which target both unfair competition and copyright issues.
Just last year, the Chinese company was banned from exporting the Land Wind X7 SUV to Brazil, after it managed to secure an interested importer in the country.
Most likely, this clone of the Evoque will never reach the European or U.S. markets, but it still exists in China and is on sale like there is nothing wrong with it.
Jaguar Land Rover is not the first automaker to suffer from Chinese copycats, but most corporations have not pursued severe legal actions against these companies, except for when they attempted exporting the cars out of their domestic market.
Some analysts explain that automakers did not fight their copycats to the last man standing because of fear that they will get backlash from customers of the clones, and possibly their own, as the lawsuits might have been seen as an attempt to pressure local automakers in China.
We do not have to explain the severity of these copycats, as the clones of the Western models will never perform like the originals, despite mimicking some of their design elements. The only way this dark part of the industry will die is through proper customer education, which should make everyone understand that a small price and a similar design is not a bargain.
Google News