autoevolution
 

Jaguar Land Rover Looks Forward To 3D Head-Up Display Technology

Jaguar Land Rover 3D technology 16 photos
Photo: Jaguar Land Rover
Jaguar Land Rover 3D technologyJaguar Land Rover 3D technologyJaguar XJR575Jaguar XJR575Jaguar XJR575Jaguar XJR575Jaguar XJR575Jaguar XJR575Jaguar XJR575Jaguar XJR575Jaguar XJR575Jaguar XJR575Jaguar XJR575Jaguar XJR575Jaguar XJR575
Instead of improving the reliability of notoriously unreliable vehicles, the peeps at Jaguar Land Rover are much obliged to announce that 3D head-up displays are the future. Having teamed up with the University of Cambridge, this technology “could project driver safety information ahead of the driver with the potential to improve reaction times to road hazards significantly.”

The question is, what’s wrong with 2D? Two dimensions instead of three translates to quicker processing from the head-up display’s computer, and if you’ve ever seen a 3D movie at the theater, two dimensions are easier on the eye. Jaguar Land Rover also makes a case for 3D entertainment for the passengers of autonomous vehicles, a proposition that sounds pretty swell indeed.

3D “not only does it provide a much richer experience for customers, but it also forms part of our Destination Zero roadmap,” according to Valerian Meijering. In other words, the HUD and Human Machine Interface researcher believes that three-dimensional graphics “help us move towards a safer, more intuitive, and smarter future for everybody.”

Destination Zero is Jaguar Land Rover talk for making societies safer and healthier, which is a bit confusing given the consumerist nature of the automotive industry. JLR is also focused on achieving a future of zero emissions and zero accidents, which is nothing more than wishful thinking at this point given the realities of 2019 all across this big blue planet we call Earth.

Without giving solid facts, Jaguar Land Rover highlights that “the use of stereoscopic 3D displays in an automotive setting can improve reaction times on popping-out instructions and increases depth judgments while driving.” What the British automaker does mention are “studies conducted in Germany;” nothing more or nothing less, let alone facts and figures.

While admirable, the idea of bringing 3D head-up displays into the mainstream doesn’t have as much as a priority in our book compared to the poor reliability of Jaguar, Land Rover, and the Range Rover marque. On a different but also important note, Tata Motors reported a substantial loss in the second quarter because JLR sales in China fell 44 percent.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
About the author: Mircea Panait
Mircea Panait profile photo

After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories