Photo: Jaguar Land Rover
Jaguar Land Rover wants to discover the possibilities of new business that lie in the carsharing industry.
The British group owned by Tata Motors is financing a company called InMotion, which will operate pilot programs in Europe, North America, and Asia to develop new forms of alternative transportation and mobility solutions.
The company is held by Jaguar Land Rover, but will operate independently, thus enabling it to react quickly to new technology and consumer demand.
The InMotion program will run like a startup and has a crew of only 30 people at the moment. They will develop new mobility solutions and will seek and invest in propositions made by entrepreneurs that operate in this area.
For now, the company has not detailed its immediate projects, but they have a website which mentions carsharing and “on-demand delivery services.”
Jaguar Land Rover is not the first automaker that displays a public interest in the field of mobility solutions. Rivals from BMW and Audi have experimented with the idea in recent years and still have active programs in the area. Ford and General Motors have also shown a keen interest in this field of business, as they have invested in third-party solutions or developed their own programs.
In the end, automakers are forced to adapt to market trends and experiment with new ideas and technologies. Some of these ideas do not pan out, or do not work in every market, but others might prove successful. The point behind carmakers investing in companies that provide carsharing solutions is evident - they must sell and service vehicles, and being in control of an attractive alternative mobility solution could ensure those sales in the long term. Otherwise, their competitors might beat them to the task of “mobility suppliers,” which could be devastating for business.
Other automakers have developed solutions that operate independently from the vehicle development and manufacturing branches of their companies. The idea of the separation is to eliminate people from the chain of decision-making, thus ensuring quick response and bold solutions.
The company is held by Jaguar Land Rover, but will operate independently, thus enabling it to react quickly to new technology and consumer demand.
The InMotion program will run like a startup and has a crew of only 30 people at the moment. They will develop new mobility solutions and will seek and invest in propositions made by entrepreneurs that operate in this area.
For now, the company has not detailed its immediate projects, but they have a website which mentions carsharing and “on-demand delivery services.”
Jaguar Land Rover is not the first automaker that displays a public interest in the field of mobility solutions. Rivals from BMW and Audi have experimented with the idea in recent years and still have active programs in the area. Ford and General Motors have also shown a keen interest in this field of business, as they have invested in third-party solutions or developed their own programs.
In the end, automakers are forced to adapt to market trends and experiment with new ideas and technologies. Some of these ideas do not pan out, or do not work in every market, but others might prove successful. The point behind carmakers investing in companies that provide carsharing solutions is evident - they must sell and service vehicles, and being in control of an attractive alternative mobility solution could ensure those sales in the long term. Otherwise, their competitors might beat them to the task of “mobility suppliers,” which could be devastating for business.
Other automakers have developed solutions that operate independently from the vehicle development and manufacturing branches of their companies. The idea of the separation is to eliminate people from the chain of decision-making, thus ensuring quick response and bold solutions.
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