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Jaguar Land Rover Adopts Naming Convention That Makes More Sense Than Audi’s

Under the patronage of Tata Motors, Jaguar and Land Rover have stepped up their game considerably, especially when compared to the period when Ford owned the two British automakers. As Jaguar and Land Rover prepare to adopt electrification on a large scale, the manufacturers are also preparing to usher in an all-new naming convention.
Jaguar Land Rover new naming convention (P380 AWD badge) 22 photos
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And yes, Audi can’t hold a candle to JLR. The two-number nomenclature introduced by Audi with the all-new A8 makes as little sense as comparing apples to oranges. For example, production models with the 70 TFSI badge indicate that the engine develops at least 400 kW (544 HP). To make matters even more arbitrary and utterly ridiculous, performance-oriented S, RS, and R8 models won’t feature the nonsensical two-digit naming strategy.

Over at Jaguar Land Rover, the team who came up with the new nomenclature used rationale and logic. Case in point: the P380 AWD badge pictured on the rear of an F-Type prototype. Photographed by a reader of Auto Express, the sports car’s badge stands for petrol (i.e. gasoline), 380 PS (375 horsepower), and all-wheel-drive. And this is just the beginning.

As per the cited publication, the F-Type with the 2.0-liter turbo Ingenium engine will be called P300. The Range Rover Velar lineup, meanwhile, will kick off with the D180 oil-chugging powerplant. A further designation will be introduced by the Jaguar I-Pace, which will pack 400 PS (395 horsepower) from a dual-motor, all-wheel-drive powertrain. To the point, the electric crossover will bear the badge E400 AWD once it goes on sale in 2018.

Other than the naming convention, something else is going on over at Jaguar Land Rover. More to the point, the Tata Motors mothership plans to acquire a luxury automaker of European origin, with the media suggesting that Maserati and Alfa Romeo are two of the candidates. Motorcycle manufacturer Ducati is also rumored to be on the shopping list, though nothing is certain yet.

 
 
 
 
 

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