Jaguar Journey and iPhone App to Mark the Brand's Anniversary

Celebrating the Cat’s anniversary on September 23, 2010, a group of 75 individually-numbered, iconic Jaguars will make a two-day journey from Coventry to Goodwood, the British luxury car brand announced today.

The drive will start on September 17 in Coventry, it will then take in London’s May Fair hotel – site of the original Jaguar model launch in 1935 - and finish at the Goodwood Revival the next day.

According to Jaguar, most cars will be privately-owned examples, driven by their owners, joined by some of the most famous cars from Jaguar’s own heritage collection, including the E-Type, C-Type, pre-war SS Jaguar saloons and a selection of its latest models.

Launched to coincide with the drive, an iPhone and iPad app charting the 75 years of the British marque’s history is available to download now by searching ‘Jaguar 75’ in iTunes.

This 'Jaguar 75' app offers a host of materials that tell the company’s story over the past 75 years through the people and machines, including the SS 2.5-litre Saloon, XK120, C-Type, D-Type, XKSS, MKII, E-Type, XJ13, XJ6, XJ-S, XJR-9, XJ220, XK8, XK,  XF and XJ.

The app also includes images and information on:

• Jaguar’s locations past and present: Foleshill, Castle Bromwich, Gaydon and the Browns Lane Fire of 1957
• The men behind the machines: (Sir William Lyons (founder of Jaguar Cars)(Malcolm Sayer (designer of the C-Type, D-Type and E-Type)(Norman Dewis (chief development test engineer in the 1950s and 60s)(Lofty England (C-Type programme manager)(William Heynes (Chief Engineer of the C-Type, D-Type and E-Type)(Ian Callum (current Design Director of Jaguar)