Jaguar Gets on the Road to Promote the I-Pace in the U.S.

A few days after a new rival entered the market and faced with no so encouraging sales figures for its I-Pace electric SUV, Jaguar is getting ready to kick off at the start of October a new marketing campaign in the U.S.
Jaguar I-Pace on the streets of San Francisco 7 photos
Jaguar i-Pace in San FranciscoJaguar i-Pace in San FranciscoJaguar i-Pace in San FranciscoJaguar i-Pace in San FranciscoJaguar i-Pace in San FranciscoJaguar i-Pace in San Francisco
The goal of the effort is to “engage, entertain, and educate consumers” on the benefits of owning an electric Jag.

The campaign is called Jaguar Electrifies Experience and will include not only the I-Pace but also the entire new Jaguar lineup. That's because from 2020 all of them will have electrified variants to offer.

In essence, the campaign will be a multi-city tour that will set off from San Francisco and then head to Los Angeles, South Florida and the New York City metro areas.

In each of the target cities, Jaguar will host workshops, street drives, test drives and even timed and scored runs on a SmartCone closed-circuit.

At the end of each visit to the target cities, a host of new technologies, like Smart Mirror Touchscreens, DJI Mavic Air Drones and augmented virtual reality will be on display and available for testing.

“The Jaguar Electrifies Experience offers consumers the opportunity to be among the first to get behind the wheel of the new all-electric I-PACE before it goes on sale later this year,”
said in a statement Kim McCullough, Jaguar North America vice president.

“Kicking off the Experience in San Francisco, a city driven by innovation, lays the perfect foundation for educating consumers about electric vehicle technology within an entertaining and dynamic environment."

In the U.S., the I-Pace will be delivered to customers starting this month. The car sells locally for $69,500.

As said, in Europe the car failed to make a lasting mark in the four months it has been on sale. Since its introduction, Europeans registered only a little over 500 I-Pace electric SUVs.

The full details on what to expect from the Jaguar I-Pace visit to your city can be found in the document attached below.

press release

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