Photo: Jaguar
We don’t know if Jaguar’s executives play golf or how many personal assistance they have, but we do know one of their biggest passions if not the biggest: launching their first crossover. “We discuss it lots,” Jaguar’s design director Ian Callum told Car and Driver.
We know the company has big ambitions to catch up to the big names in the industry, like BMW. A lot of passion is being put into the project, but with money tight, they “want to deliver the right products to the right markets…This is still a business,” according to global brand director Adrian Hallmark.
In the next few years, the company is adding all-wheel drive to the XF and XJ, launching a two-seat sports car, which was previewed with the C-X16 concept, and producing a new V-6 engine.
The soft-roading luxury crossover is expected to arrive in 2015 and promises to be light and agile.
We know the company has big ambitions to catch up to the big names in the industry, like BMW. A lot of passion is being put into the project, but with money tight, they “want to deliver the right products to the right markets…This is still a business,” according to global brand director Adrian Hallmark.
In the next few years, the company is adding all-wheel drive to the XF and XJ, launching a two-seat sports car, which was previewed with the C-X16 concept, and producing a new V-6 engine.
The soft-roading luxury crossover is expected to arrive in 2015 and promises to be light and agile.
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