In an effort to capture the all-important crossover market, of which they currently have none of, Jaguar was going to launch just such a vehicle, to compete in the increasingly overcrowded class, and hopefully be one of the best such vehicles on offer, says autocar.co.uk.
However, they have rethought their priorities, and have now decided that a BMW 3-Series rival is what they really need, so following completion of the research and development work for the F-Type, they will now be focusing extensively on the compact exec, a car which will considerably broaden the appeal of the brand, as it will make it easier for those with lower budgets to still enjoy the ‘Jag experience’.
Adrian Hallmark, Jaguar Global Brand Director said: "Even though the SUV market is growing, the saloon market is still twice the size, especially in the US [. . .] You might not make as much profit on a saloon than an SUV, but you don't expect the likes of Audi stop making the A4."
Also, in-keeping with its German rivals, Jaguar will probably do convertible and coupe versions of the car, while the estate variant is pretty much a sure thing, and it will probably make up more of the total model sales, than the estate version of the XF currently does.
Adrian Hallmark, Jaguar Global Brand Director said: "Even though the SUV market is growing, the saloon market is still twice the size, especially in the US [. . .] You might not make as much profit on a saloon than an SUV, but you don't expect the likes of Audi stop making the A4."
Also, in-keeping with its German rivals, Jaguar will probably do convertible and coupe versions of the car, while the estate variant is pretty much a sure thing, and it will probably make up more of the total model sales, than the estate version of the XF currently does.