autoevolution

It's Mercedes-AMG C 63, Not Mercedes-Benz C 63 AMG

As it's often the case these days, auto marketing departments are on a roll with pretty redundant rebranding strategies. Take as a prime example of that the AMG GT and C 63 AMG AMG C 63. Both of them wear the three-pointed star up front and on the steering wheel, but somebody decided to drop the Benz and go with only Mercedes-AMG instead.
Mercedes-AMG C 63 S Estate 21 photos
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That's why it's incorrect to call these German brutes Mercedes-Benz. The company wants you to call 'em Mercedes-AMG GT and Mercedes-AMG C 63. Don't ask us why… marketing people live in their own little bubble of self-sufficiency, so it's not worth the effort to ask why have they bothered with this new naming strategy. Nevertheless, let's get back to the hottest car of the moment, the new Mercedes-AMG C 63.
Is it really that hot despite its silly name?
As scorching hot as the Hephaestus' furnace on Mt. Olympus, actually. Really now, AMG's newest model is the new yardstick in terms of performance sedans from the D-segment. Not only it overpowers its main rivals - the Audi RS4 and BMW M3, but in S guise it is perilously close oomph-wise to big league boys such as the BMW M5 and Audi RS6. But there's a bit of a catch here that really needs to addressed.

The base 476 horsepower and 650 Nm C 63 tips the scale at 1,640 kilos (3,615 lbs), while its S brother with 510 horsepower and 700 Nm is a little fatter at 1,655 kilograms (3,648 lbs). To put that base curb weight into perspective, the W204 C 63 AMG is heavier at 1,730 kilos (3,813 lbs) and the new BMW M3 with the auto is 5 kilos lighter at 1,635 kgs (3,604 lbs). Editor's note: the figures above represent the car's weight including a 90 percent full fuel tank, minus the driver (68 kg/149 lbs) and luggage (7 kg/15 lbs).

It's fat, but will that affect the Mercedes-AMG C 63?

Before we take one for a test-drive, we can only say that it won't be as sharp handling as the M3/M4. But then again, the Bavarian performance sedan was always the handler, while the three-pointed star C-Class in AMG guise is a sort of German muscle car. It will handle good, that's a given, but it won't be a byword for track day junkies passionate about lap times and stuff like that. Now let's get down to business.

The 4-liter biturbo V8 is similar to the one powering the AMG GT sports car, but this one is called M177, not M178 like the one fitted to the two-door coupe. Under the bonnet of the base Mercedes-AMG C 63, this powerhouse develops 476 horsepower between 5,500 - 6,250 rpm and 650 Nm of torque from 1,750 to 4,500 rpm. With the Mercedes-AMG C 63 S you are looking at 510 horsepower from 5,500 to 6,250 rpm and 700 Nm of between 1,750 and 4,500 revs.
OK, OK, I get it. But how fast is it?
Take a wild guess. The fastest AMG C-Class variant yet - the C 63 S sedan, accelerates from zero to 62 mph (100 km/h) in 4 seconds dead thanks to the huge oomph and Speedshift multi-clutch seven-speed automatic transmission. In estate guise, the C 63 S does that in just 4.1 seconds. As for the less powerful standard C 63 sedan, this one hits 62 mph in 4.1 secs, while the T-Modell (estate) does it in 4.2 seconds. As for the BMW M3 sedan, 431 horsepower from the 3-liter turbo'd inline six-cylinder handled by a seven-speed dual-clutch tranny translate to a 0 to 62 mph (100 km/h) run of 4.1 seconds, on par with the base Mercedes-AMG C 63 sedan. By the way, both variants and body styles of the all-new AMG C 63 will be available to order in Europe starting from October, while first deliveries are programmed for early 2015.

Fun fact: from our knowledge, the Mercedes-AMG C 63 S T-Modell is the first production estate car ever to come as standard with center lock wheels. 

For a more detailed look at the Mercedes-AMG C 63, refer to the release attached below.

press release
 
 
 
 
 

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