Isuzu Bringing Toughness to 2011 Commercial Vehicle Show

Japanese pickup truck manufacturer Isuzu will be displaying its popular Rodeo line at this year’s Commercial Vehicle Show, which is scheduled between April 12th and the 14th at Birmingham’s NEC. The ‘Pick-Up Professionals’ brand will be focused solely on the CV market and will be showcasing several models from its rugged lineup in Hall 4.

The single-cab 2.5-liter Denver, double-cab 2.5-liter Denver and 3.0-liter LE will all be present there. There will also be two specially commissioned vehicles for show-goers to admire: a winter-spec Rodeo, fitted with a grit-salt spreader and a fully loaded model boasting a plethora of the manufacturer’s dealer-supplied options.

All Rodeos come with towing capacity of 3-ton, switchable four-wheel drive and competitive fuel economy.  Owners will also enjoy the 12,000-mile / 24-month service intervals and Isuzu’s three-year / 60,000-mile “bumper-to-bumper” mechanical warranty.

The show is a good opportunity to bring their products to all CV customers’ attention, as last year’s Commercial Vehicle Show saw over 28,500 business visitors congregated at the NEC for the biggest-ever road transport and logistics event.

Isuzu has enjoyed a 111 percent year-on-year increase in sales in February 2011 and is currently enjoying a reputation for “product reliability and longevity among many of its toughest and most demanding customers, such as those within the construction industry.”

Prices for the Rodeo range start at just £12,699 for the entry level 136 bhp 2.5 Rodeo Single Cab 4X2, and go up to £22,54 for the top-of-the-range 163 bhp 3.0 Denver Max LE Auto.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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