Is Lincoln Reviving the Continental Nameplate for the Chinese Market?

Lincoln could reintroduce some of its iconic nameplates on vehicles destined to be sold in China. As crazy as this may sound, this piece of information comes right from Jim Farley, Ford’s executive vice president of global marketing.
1961 Lincoln Continental 1 photo
Photo: Lincoln
According to a recent report from USA Today, Farley noted that Lincoln has “a lot of iconic names” that could be used on Chinese models when the luxury brand is relaunched over there. The reason behind such decision would be that the Chinese still remember the luxury label for its historically famous models, such as the Continental range.

While we can’t argue with Farley, we can’t help but wonder why Ford doesn’t want to bring the Continental nameplate back to the US as well. It’s not like the Americans have forgotten all about it after 45 years of production.

Getting back to what Farley had to say, nothing’s official for now, which means we’ll be seeing more of Lincoln’s MK-ed naming strategy in the future...

Story via USAToday
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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