The auction will start on Tuesday, March 23, at 11:00 a.m. EDT, at the law offices of Greenberg Traurig in New York City. However, qualified bidders may participate in the auction by phone.
The assets for sale feature all trademarks, including but not limited to, American IronHorse, Texas Chopper, Slammer, Legend, Tejas and Outlaw model names.
Also for sale will be the URLs, patents, and all available proprietary motorcycle and parts designs. The company’s data containing contact and valuable demographic information will also be offered.
“American IronHorse offered a unique culture that engendered a loyal following, and thousands of its high-performance models remain on the road today,” said Margaret Birlem, a Partner with Streambank. “We are optimistic about interest in these assets.”
The company, considered by some the largest manufacturer of custom motorcycles, was founded in 1995. Ten years later it was producing up to 240 motorcycles a month in its 224,000 square foot facility in Fort Worth, Texas.
American IronHorse was also awarded a U.S. patent for its innovative gas tank design on the Texas Chopper, and the Slammer model won the prestigious “Bike of the Year” honors at the 2007 V-Twin Expo industry trade show awards. The company’s innovative wheel designs and patents are included in the sale.
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