iRacing NASCAR Simulators to Take Over Asian Markets

Thanks to a recent partnership with Interush, iRacing.com will expand its online motorsport simulations gaming program into some of the world's fastest growing gaming markets, namely Japan, Taiwan, Hong Kong and China. Through this agreement, there will be websites and gaming content in the Japanese and Chinese languages.

"Our company is currently increasing its global footprint, adding tracks in Europe and the Pacific Rim and cars with world-wide appeal such as Williams F1's FW31 and the Australian V8 Supercar,” Tony Gardner, president of iRacing.com, said in a release.

"iRacing.com is exactly the type of innovative online content that Interush is eager to help bring to Asian markets," added Marty Matthews, Interush's Chairman. “Over the past few years and through our team sponsorships in the NASCAR, Grand-Am, and IndyCar Series, our extensive network of Marketing Affiliates have become racing fans.”

Interush will market the online gaming program through their extensive Marketing Affiliate organizations throughout Japan, Taiwan and Hong Kong. In addition, Interush will commence online marketing into China and into worldwide markets in English.

iRacing.com is extremely popular throughout North America, and Dale Earnhardt Jr. is one of its celebrity fans.

"With all the growing interest in NASCAR and IndyCar Series racing in Japan, Taiwan, Hong Kong and China, I am delighted to learn that iRacing is starting the process to make its site and service more accessible to those in Asia," he said, "I have been using iRacing myself for the past two years to keep my driving skills as sharp as possible, and just to have fun on my own, or with my friends."