Photo: Rolls-Royce
So what is the first thing you do when you learn your advertorial video gets so popular the British Film Institute (BFI) National Archive accepts it in its stock? You design a new car inspired by the same model that starred in the video two years ago, of course. They could’ve found a better name though, really.
Two years ago Rolls-Royce released this so-called groundbreaking video named “And the World Stood Still” which was meant to bring the Wraith to the world. The luxury carmaker wanted to produce something big out of the launch since they were introducing the new model as the most powerful and technologically-advanced Rolls-Royce in history. So the film was shot at a secret location near Barcelona using top-notch movie techniques.
An innovative “Timeslice” (frozen time) sequence was created using 100 SLR cameras. The longest purpose-built camera in Europe was also used and some other stuff you can check out in the press release below. Point is, the result was highly acclaimed and quite popular among the company’s fans, which made Rolls-Royce release a behind-the-scenes video sometime later.
As we said, this same video was recently accepted in BFI’s national archive. So in order to show their appreciation the Brits have created a new model inspired by the same Wraith that starred in the video.
“This Wraith is a true hero car, hinting gently at the (film) noir through a number of unique Bespoke touches. Life imitates art as the silver screen is reflected in a unique two-tone Silver and Jubilee Silver paint scheme, whilst a solid-silver hand-cast Spirit of Ecstasy plays the femme fatale to the leading man, as he follows in her wake on an unexpected adventure every time he takes the wheel,” Rolls-Royce poetically details.
Feel free to take a closer look at the pictures we listed above. Also, you’ll find further details in the press release below. Oh, and don’t forget, to check it out at the New York Auto Show which is just around the corner, say you’ll be in the neighborhood.
-Alfred, would you please get the Inspired By Film ready, I want to buy an engagement ring for my beloved one this afternoon.
-Yes, sir, I’d be delighted to. Which car was it again?
Two years ago Rolls-Royce released this so-called groundbreaking video named “And the World Stood Still” which was meant to bring the Wraith to the world. The luxury carmaker wanted to produce something big out of the launch since they were introducing the new model as the most powerful and technologically-advanced Rolls-Royce in history. So the film was shot at a secret location near Barcelona using top-notch movie techniques.
An innovative “Timeslice” (frozen time) sequence was created using 100 SLR cameras. The longest purpose-built camera in Europe was also used and some other stuff you can check out in the press release below. Point is, the result was highly acclaimed and quite popular among the company’s fans, which made Rolls-Royce release a behind-the-scenes video sometime later.
As we said, this same video was recently accepted in BFI’s national archive. So in order to show their appreciation the Brits have created a new model inspired by the same Wraith that starred in the video.
“This Wraith is a true hero car, hinting gently at the (film) noir through a number of unique Bespoke touches. Life imitates art as the silver screen is reflected in a unique two-tone Silver and Jubilee Silver paint scheme, whilst a solid-silver hand-cast Spirit of Ecstasy plays the femme fatale to the leading man, as he follows in her wake on an unexpected adventure every time he takes the wheel,” Rolls-Royce poetically details.
Feel free to take a closer look at the pictures we listed above. Also, you’ll find further details in the press release below. Oh, and don’t forget, to check it out at the New York Auto Show which is just around the corner, say you’ll be in the neighborhood.
-Alfred, would you please get the Inspired By Film ready, I want to buy an engagement ring for my beloved one this afternoon.
-Yes, sir, I’d be delighted to. Which car was it again?
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