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Insight Sells Incredibly Well, Honda Says It Can't Meet Demand

Some people would say that such a thing is quite understandable given the difficult market conditions but still, it's at least impressive the way Honda's Insight managed to turn things around for the company. Last week, Honda was only a struggling automaker which had problems dealing with the recession. This week, the Japanese manufacturer has become an extremely popular car manufacturer than can't meet market demand for its best-seller Insight hybrid.

At least, this is what a report by MotorAuthority.com sustains. Apparently, demand for Insight exploded since it was officially launch and, due to the fact that Honda is capable of building a maximum of 600 units per day, the company struggles to satisfy all its buyers. Moreover, 300 units of the daily output belongs to the United States as this particular market expressed the highest demand for Honda's hybrid.

Obviously, there's one big question: should Honda move production to the United States to better response to the local demand increase? You'd bet it should, after reading the aforementioned figures. But company's executives said Honda doesn't plan to do such a thing. At least for now.

The reason? Pretty unclear for the time being, but it may seem like the lack of suppliers - most Insight suppliers are based in Japan - and the instability of the North American market seem to play the most important role in this decision.

But beside all of these, such positive figures could only represent a smart and effective way to improve the company's image. Just imagine, an economic recession-hit company that suddenly sells thousands of models in the United States, often referred to as the most affected market in the whole world. There must be a catch...
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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