INRIX Launches MDK and Traffic! App for iPad

Traffic services provider INRIX announced today the launch of a mobile developer kit (MDK) that integrate smartphone functionality with in-car display and/or voice controls, as well as a new iPad version of INRIX Traffic! application. The MDK supports features such as traffic on a map, incident data integration, travel times, traffic cameras, weather and fuel prices, among others.

"Our mobile and automotive customers and partners asked us for a simpler way to create custom mobile applications leveraging INRIX traffic information," said INRIX Vice President of Product Management Ken Kranseler. "With our MDK, it's now easy to create unique HMIs, plus leverage code from our highly popular commuter apps for creating breakthrough navigation and location-based apps."

Thanks to the MDK, INRIX managed to complete the development of the Traffic! and Traffic! Pro app for the iPad in just two weeks. INRIX Traffic! is a free app that provides real-time traffic, traffic forecast, speed trap, accident and incident information for all major cities and roads across the U.S. and Canada.

INRIX Traffic! Pro in-app upgrade adds the fastest route, the best time to leave, travel time and ETA for any destination.

"Our mobile apps and tools have helped companies like Ford and providers of 8 of the top 10 most popular GPS smartphone navigation apps get to market fast with new traffic-powered navigation services," INRIX President and CEO Bryan Mistele, said in a release. "Bill's experience helps us transform our unique consumer insights into new features that extend beyond INRIX Traffic! to apps that empower our partners and customers  to deliver consumer experiences that make navigation more useful every day."