Infiniti US Announces Limited Engagement Summer

Under the concert-like name, Infiniti US hid their special leasing and financing deals, available for the complete lineup of 2009 Infiniti performance luxury vehicles, except the G37 Convertible.

"Summer is the season made for driving and what better way to make that trip to the beach, mountains or desert than in a brand new Infiniti?" Ben Poore, Infiniti Business Unit vice president said. "Of course, summer always seems to pass too quickly, just like these special offers will, so we're making a big push to let people know that now's a great time to act."

The deals offered by Infinit bring special lease rates and zero percent financing, making, for instance, the 2009 Infiniti EX Journey cost some $399/month. The model offered with this lease comes equipped with the Around View Monitor (AVM) Package and Bose and Navigation Package. Infiniti says the offer is available for a 39-month lease, but gives no other details. Of course, local dealers should know all about the
"Limited Engagement Summer", so the best way to find out more is to pay them a visit.

The campaign runs until August 31 and will be advertised through two 15-second television spots, as well as through special digital events.

"The idea with our Summer Sales Event media plan is to stand apart from the normal 30-second car ads - using broadcast to create a national awareness with the :15/:15-second blocks, while also driving in-market shoppers with compelling digital messaging," Poore added.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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