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Infiniti Signs New Agreement with CBS Sports

Nissan’s luxury division, Infiniti, announced it has become Corporate Partner of the 2010 NCAA Division I Men's Basketball Championship and CBS Sports, following the carmaker’s recent sponsorships with ESPN, the National Association of Basketball Coaches (NABC), the SEC (Southeastern Conference) and the Big Ten Conference.

As part of the agreement with CBS Sports, Infiniti is the exclusive sponsor of CBSSports.com's marquee "Infiniti Bracket Challenge," which attracted 1.1 million players in 2009.  The winner of "CBSSports.com Bracket Challenge presented by Infiniti" will be awarded a new 2011 Infiniti M sedan.

"This is our second year of involvement as a major sponsor of college sports through individual conference partnerships and now, what we believe is one of the most exciting sporting events of the year, the NCAA Division I Men's Basketball Championship on CBS Sports,"
said Ben Poore, vice president, Infiniti Business Unit.

"The tournament on CBS Sports is also the ideal showcase for the broadcast debut of our all-new 2011 Infiniti M performance luxury sedan and our message, 'Inspiration changes the game.'" added Poore.

Infiniti also supports NCAA.com's "March Madness on Demand" throughout the NCAA Championship Tournament.

"We're bringing together the strong consumer interest in the all-new 2011 Infiniti M, which goes on sale at Infiniti retailers nationwide on March 18th, with the large national audience for the tournament," said Poore. "The timing and synergy of the two events couldn't be better for the launch of the latest and most advanced addition to the Infiniti lineup."
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