The Etherea Concept has finally been put to pasture, as the upcoming compact car from Infiniti is finally previewed by a concept that people might actually like.
At the moment, we only have one photo of this, the Q30 Concept, but it's clear the looks are much improved over the old concept. From the front, there's a hint of Mazda's KODO design language, though the grille shouts "Q50". Strong curved lines create the impression of a piece of flowing velvet. The rear has more character as well, with a shorter overhang and a pronounced spoiler at the top of the rear hatch.
The Infiniti design team, led by Executive Design Director Alfonso Albaisa, has done a good job. Hopefully, the car actually finds a niche that fits it. In the past Infiniti boss Andy Palmer has said the Q30 will pretty much have a market segment all to itself, sitting somewhere in-between the Audi A3 and the Audi Q3.
The initial press release is a melange of words like "passionate craftsmanship" and "radical shift". We'll have to make up our won minds about this car when we it makes its official debut on the morning of September 5th at the Frankfurt Motor Show.
The Infiniti design team, led by Executive Design Director Alfonso Albaisa, has done a good job. Hopefully, the car actually finds a niche that fits it. In the past Infiniti boss Andy Palmer has said the Q30 will pretty much have a market segment all to itself, sitting somewhere in-between the Audi A3 and the Audi Q3.
The initial press release is a melange of words like "passionate craftsmanship" and "radical shift". We'll have to make up our won minds about this car when we it makes its official debut on the morning of September 5th at the Frankfurt Motor Show.