Infiniti Q30 Concept Makes US Debut in Los Angeles

2013 Infiniti Q30 Concept 9 photos
Photo: Infiniti
2013 Infiniti Q30 Concept2013 Infiniti Q30 Concept2013 Infiniti Q30 Concept2013 Infiniti Q30 Concept2013 Infiniti Q30 Concept2013 Infiniti Q30 Concept2013 Infiniti Q30 Concept2013 Infiniti Q30 Concept
Los Angeles's Golden Gate Bridge is as iconic as any landmark in the US, being famous the world over. Japanese luxury automaker Infiniti probably felt it needed to capture some of that spirit was required for its latest concept, and so the Q30 concept put on golden threads for its US debut.
On display at Infiniti's booth at the LA Convention center, the Q30 is making quite the impression for its US debut.

"The Infiniti Q30 Concept is highly predictive of a new head-turning premium compact that we will launch in early 2015," said Michael Bartsch, vice-president, Infiniti Americas. "It is the perfect addition to our current portfolio of advanced sports sedans and coupes, luxury performance crossovers and full-size SUVs."

Does it mean that Infiniti will sell the Q30 in the US? It sounds that way and we certainly hope so. The sexy Q30 Concept shares its design cues with the new Q50 premium sedan. But a sweapt back roof and hatchback design ensure it's nothing like any Infiniti ever made. Will that work in the United States, traditionally not good market for hatchback?

"Research among the new generation of buyers - with Gen X and Gen Y soon to represent 80 percent of the market - shows an increasing rejection of traditional notions toward premium cars," said Bartsch. "These buyers are less willing to connect size, presence and high-output power as key ingredients of the premium product. Rather, they're looking more for balance, great design and outstanding execution."

As far as rivals are concerned, the only ones we can think of in the US are Mercedes-Benz's GLA and Lexus' CT.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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