autoevolution
 

Infiniti Partners ESPN for College Basketball Campaign

Nissan's Infiniti has just announced that it has formed a partnership with ESPN to become the lead-in sponsor of the NCAA Men's Basketball Primetime TV Game of the Week and also debut the so-called Infiniti Coaches' Charity Challenge. Through this campaign, a total of fourteen coaches will be featured in the customer opener of the Game of the Week on ESPN.

Fans will be able to vote their favorite coach online on a specially created website, with the winning coach to receive a donation of no less than $100,000, while the other contenders will also get $10,000 for their selected charities.

"The rivalry momentum among colleges during NCAA Basketball creates an inspirational platform for Infiniti,"
said Ben Poore, vice president, Infiniti Business Unit. "Infiniti is proud to support NCAA Basketball and the coaches' charities in all the great work they do."

"The NABC Foundation is proud to be partners with Infiniti and the NCAA in the Infiniti Coaches' Charity Challenge,"
said Jim Haney, executive director of the NABC and NABC Foundation, Inc. "So many of our NABC coaches, at all levels of competition, do so many great things, both nationally and in their communities, to give back."

Here is the list of the all participating coaches, their schools and the charities they have selected for the contest:

* Rick Barnes, University of Texas, Neighborhood Longhorns Program
* John Calipari, University of Kentucky, Samaritan's Feet
* Jamie Dixon, University of Pittsburgh, Maggie Dixon Foundation
* Billy Donovan, University of Florida, Sebastian Ferrero Foundation
* Scott Drew, Baylor, Scott & Kelly Drew Scholarship Fund
* Seth Greenberg, Virginia Tech, American Heart Association
* Tom Izzo, Michigan State, Coaches vs. Cancer
* Mike Krzyzewski, Duke, The Emily Krzyzewski Foundation
* Frank Martin, Kansas State, Coaches vs. Cancer
* Matt Painter, Purdue, Special Olympics
* Bill Self, University of Kansas, Bill Self's Assists Foundation
* Rick Stansbury, Mississippi State, Camp Rising Sun
* Bruce Weber, University of Illinois, Coaches vs. Cancer
* Jay Wright, Villanova, Coaches vs. Cancer
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
About the author: Bogdan Popa
Bogdan Popa profile photo

Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories