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Infiniti Makes an Impression at the London Art Fair with Q30 Car-Art

As a proof that Infiniti knows how to make itself noticed, the carmaker brought a very unique Q30 Car-Art at the 2016 London Art Fair held at the Islington Business Center.
Infiniti Q30 Car-Art 8 photos
Infiniti makes an impression at the 2016 London Art Fain with Q30 Car-ArtInfiniti makes an impression at the 2016 London Art Fain with Q30 Car-ArtInfiniti makes an impression at the 2016 London Art Fain with Q30 Car-ArtInfiniti makes an impression at the 2016 London Art Fain with Q30 Car-ArtInfiniti makes an impression at the 2016 London Art Fain with Q30 Car-ArtInfiniti makes an impression at the 2016 London Art Fain with Q30 Car-ArtInfiniti makes an impression at the 2016 London Art Fain with Q30 Car-Art
Contemporary artist Rachel Ducker, mostly known for her human-like figures, contributed to this project by adhering 48,000 copper tacks to half of the Q30’s bodywork, creating a striking carpet-like appearance. To understand the difficulty of the challenge, find out that each Copper tack took approximately 10 seconds to adhere to the car’s body, meaning that the exhibit took 8,000 minutes to build.

Continuing the flowing theme, one of Rachel’s human-like steel wire figures leans out of the side window, and with its two-tone colored hair flowing outwards, it gives you the impression that the car is moving and brings the entire project to life.

Copper was not chosen randomly, but thanks to its ability to radiate a variety of different shades depending on the light conditions and angle of viewing.

A self-confessed car enthusiast, Rachel stated that “When Infiniti first approached me to see if we could work together I jumped at the chance. My work is all about energy and movement and to put my fingers alongside such a well-designed car as the Q30, have me the opportunity to combine both of my passions.”

It is amazing to see how the copper tacks provide a dramatic effect to how the light reflects across the bonnet and down the shoulder lines. It creates a striking flow as you move around the car. I really like Rachel’s work and how she portrays movement to bring her models to life,” Simon Cox, Infiniti designer, commented.

The carmaker also opened a display area inside the show where the Q30 continued to be the centerpiece, part of a photographic display taken during a recent test drive in Lisbon.

The Q30 Car-Art will be on display outside the entrance to the show from Tuesday, January 19, to Sunday, January 24.

press release
 
 
 
 
 

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