Infiniti LDP Gets 2011 Euro NCAP Advanced Award

Infiniti’s Lane Departure Prevention (LDP) System has received the Euro NCAP Advanced Award for road safety innovation. Available on the Infinity FX tested in 2009, the LDP is a camera-based technology helping drivers return the vehicle to its traveling lane when an unintentional lane departure is likely.

“At Infiniti we believe cutting-edge technology such as LDP can improve people’s lives and to have Euro NCAP’s endorsement of that is very gratifying,”
said Toru Saito, Corporate Vice President and Leader of the Global Infiniti Business Unit.

“This award will ensure we redouble our efforts not just to introduce more advanced safety technologies but to make them available to as many of our customers as possible. Technology alone is not enough if it is left to languish on an options list,”
added Saito.

With lane drift resulting in a large proportion of accidents involving fatal and/or serious injuries, Infiniti predicts that around 5000 deaths a year in Europe could be prevented if LDP were fitted to every vehicle.

“Lane departure is a factor in a large proportion of accidents, often involving loss of control and resulting in fatal and serious injuries. Infiniti’s LDP system helps the driver to avoid this potential hazard. It is another example of industry’s latest efforts to further reduce accidents and casualties on the roads,” stated Euro NCAP’s Michiel van Ratingen.

The Euro NCAP Advanced Award complements Euro NCAP’s crash test program. The European institute will hand out the Euro NCAP Advanced reward on the Infiniti’s booth at the Geneva Motor show next week.

autoevolution will be attending the 2011 Geneva Motor Show, so stay tuned for some real up close and personal shots of the vehicles, as well as for first-hand details of the motorized contraptions presented at the event.
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