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Infiniti Appoints Sebastian Vettel As Director of Performance

Three time Formula One world champion Sebastian Vettel has been named Infiniti's Director of Performance and will "play an increased role in developing new Infiniti models", the Japanese luxury brand announced today.
Sebastian Vettel - Infiniti 1 photo
Photo: Infiniti
Vettel actually started working with Nissan's brand back in 2011, helping with the FX Vettel Edition and the all-new Q50, but the collaboration between the Japanese automaker and the Red Bull Racing driver is now on official ground.

"Sebastian's talent and ability behind the wheel is unquestionable and his role in developing Infiniti vehicles has already proven invaluable. How many premium automotive brands can honestly say its vehicles have been developed alongside a triple World Champion? As our technical collaboration with Infiniti Red Bull Racing continues to deepen, so does our relationship with Sebastian who will be crucial to the development of our future vehicle line-up, ensuring Infiniti stands for passion and performance in a brand that challenges the status quo," said Infiniti President Johan de Nysschen.

"I am really happy to extend my relationship with Infiniti and become their Director of Performance," Sebastian Vettel added. "Helping to develop the Infiniti Q50 was a very different type of driving duty for me but I approached it in exactly the same way as I do my Formula One car. I am looking forward to working closely with Infiniti in developing more of their road cars into the future."

Infiniti has been involved with the Red Bull Racing Formula One team from the start of the 2013 season. While driving for Red Bull, Vettel has won the world championship three times in a row between 2010 and 2012.
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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