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Individual Consultation Program Launched in the US by BMW

Reaching new heights in customizing you car, the BMW Individual Program was already offering customers plenty of options. However, that didn't seem to be enough for BMW.
BMW Individual Logo 1 photo
They just announced the introduction of the so-called Individual Consultation Program, in cooperation with DesignworksUSA. This new program will allow clients to customize their vehicle with BMW designers to express their individual character.

The program will debut at the Pebble Beach Concours, where head designer Sandy McGill will be present, at the BMW Villa, and offer free consultations on a unique BMW design, showcasing the brand's extraordinary options in leather, interior trim and paintwork.

“At DesignworksUSA, we have a deep understanding of colors and materials because we travel the world studying design trends for BMW Group vehicles as well as for our outside clients,” said Sandy McGill;

“Just as people have interior designers for their homes and tailors for their clothes, we are the personal designers for their vehicles. We help clients express their personal identity through their vehicle,” she added.

During the consultation sessions, clients are provided with image concepts as well as color, leather and trim samples they can touch and feel.

 
 
 
 
 

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