Indian Motorcycle to Unveil 2015 Models at Sturgis

Even though it’s only the second official presence at the Sturgis rally after a rather lengthy break, something tells us that the South Dakota event will become the reference point for launching the upcoming models. After opening a dealership in Sturgis at 2106 Lazelle Street this spring, Indian Motorcycles announces that the 2015 models will be revealed during the August 2-9 rally.
Indian Motorcycle to Unveil 2915 Models at Sturgis 1 photo
Photo: Indian Motorcycle
Sturgis was the place chosen by Indian to reveal their all-new models last year, a move which really stole the show, given the huge anticipation of the new motorcycles and the complete absence of any spy shots. First introducing the all new Thunder Stroke 111 v-twin engine and samples of its revving grunt, Indian was also able to capitalize the moment with the presence of its “ambassador” Mike Wolfe of American Pickers fame.

Indian Motorcycle will also offer hands-on product demonstrations, apparel sales, accessory display and more, with the participants to these events also being offered the chance to win a 2015 Indian bike. Judging by the very warm welcome the new Indian bikes received last year and the rising sales figures, we can expect to see an even higher interest in the 2015 models at the upcoming Sturgis rally.

Industry specialists predict that Indian will probably sell more units in 2014 than Victory, the other motorcycle brand under Polaris ownership. As much as 15,000 Indians are rumored to be pushed this year, but so far Polaris has been rather secretive as far as the sales go. Some riders are asking themselves for how long will Indian keep the three-bike line-up, but the answer to such a question is a completely different story altogether.

For more tech specs and huge high-resolution photo galleries of the new Indian motorcycles, please follow the corresponding links: 2014 Indian Chief Classic, 2014 Indian Chief Vintage and 2014 Indian Chieftain.

Here’s what Indian has prepared for the enthusiast at Sturgis:

Indian Motorcycle Display, 3rd & Lazelle St., August 2 -August 9, 9 a.m.- 5 p.m. daily

Motorcycling fans are invited to stop by and explore the Indian Motorcycle display in Downtown Sturgis to check out the entire lineup of 2015 models. The Indian Motorcycle exhibit will offer hands-on product demonstrations, apparel sales, accessory displays, and much more. The display will also feature the American Motor Drome company with live “Wall of Death” show where daredevils risk life and limb to thrill and entertain Sturgis attendees. Shows performed daily, on the hour; starting at 11 a.m. with the last show at 5 p.m. Tickets are complementary, courtesy of Indian Motorcycle. Riders can also enter for a chance to win a 2015 Indian motorcycle.

Indian Motorcycle Demo Experience, I-90 and Exit 30, August 2 -August 9, 9 a.m. - 5 p.m. daily

Sturgis Rally attendees can be among the first to ride the all-new 2015 Indian Motorcycle lineup at the Indian Motorcycle Demo Experience at I-90 at Exit 30. Rides will be led daily with the first ride leaving at 9:15 a.m., last ride at 4:30 p.m. Riders must be 18 years of age and must provide proof of endorsement along with a helmet and appropriate riding attire. Indian Motorcycle the Crossroads at Sturgis Buffalo Chip, August 2 -August 9, 10 a.m. - 5 p.m. Riders can also explore the new Indian Motorcycle display at the Crossroads to learn about the model year 2015 lineup, the brand’s heritage and sign up to win a 2015 Indian motorcycle.

Indian Motorcycle Night at the Sturgis Buffalo Chip, Sunday, August 3 - Buffalo Chip, 8:30 p.m.

Indian Motorcycle will host a party on Sunday, August 3 at Sturgis’ famous Buffalo Chip, known as the Largest Music Festival in Motorcycling™. In addition to southern rock band Lynyrd Skynyrd performing live on the Chip’s main stage, Indian Motorcycle will take the stage to celebrate and showcase its all-new 2015 Indian motorcycles. For details and ticket information, visit

Indian Motorcycle Owners’ Activities

Owners of new and heritage Indian motorcycles will receive VIP treatment throughout the rally week starting with the Indian Motorcycle Owner Event on Sunday, August 3. Owners are encouraged to stop by for complementary lunch at the newly opened Indian Motorcycle of Sturgis dealership from 12 p.m.–2 p.m, followed by the opportunity to participate in any of a number of exciting planned rides. All owners are also invited to take part in Indian Motorcycle Night at the Sturgis Buffalo Chip for dinner and an evening of live music and enjoyment. Throughout the weeklong rally, Indian Motorcycle owners can present their key to receive a special complementary gift at the Lazelle St. display, sign up for the Indian Motorcycle Riders Group, and much more. Owners are encouraged to watch their emails for information on how to sign-up.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories